Putting the Change in Change Communications

Ever been in a workplace where changes happen faster than you can say "coffee break?" Yeah, we've all been there. I remember supporting internal communications for a company where I created and implemented 19 change management plans in a single year – everything from workforce reductions to organizational realignment to new executive leadership (including a new president and CEO) to a new long-term strategy. But what separates a well-coordinated orchestra from chaotic noise is how those changes are communicated.

Good change management communication isn't just about shooting out a memo or scheduling a quick meeting. It's about empathy, clarity and consistency. It's about understanding that change can be unsettling and making sure your team feels supported every step of the way.

So, what are the benefits of getting it right (preferably the first time)?

Reduced Resistance: When you communicate changes effectively, you give your team a chance to understand the "why" behind the change. This reduces resistance and fosters a sense of ownership and collaboration.

Increased Productivity: Clear communication means fewer misunderstandings and less time spent trying to figure out what's going on. When everyone knows their role in the change process, productivity soars.

Boosted Morale: Change can be scary, but when it's communicated well, it can also be empowering. By keeping your team in the loop and actively soliciting their feedback, you show that their voices matter, which boosts morale and engagement.

Better Adaptability: In today's fast-paced world, adaptability is key. When change is communicated effectively, it becomes a natural part of your team's DNA. They become more flexible, resilient and ready to tackle whatever comes their way.

Remember, change is inevitable, but how you communicate it makes all the difference. So next time you're rolling out a new initiative, take a beat to think about how you can communicate it in a way that inspires, empowers and unites your team. Trust me, it's worth it!